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blog

Key to success in eCommerce
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Kategoria:

Conversion
Marketing
Omnichannel

7 key performance indicators in eCommerce. What should you measure? How to improve them?

There are many ways to succeed in eCommerce. It may seem hard to choose the right path, but the truth is if you spend some time analysing all of them, you’ll find the right one for you. Anyway there are some key performance indicators that can help you choose the best way to optimise your eCommerce.     […]

03 October 2017
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trusted eshop
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Kategoria:

Conversion
Prestashop
Without category

10 tips how to gain customers’ trust in eCommerce

Are you running an e-shop? Low prices and wide range of products are your only method to attract customers? Have you ever analysed how customers perceive your eCommerce? Does it look safe enough to leave there your personal details and (of course) your money? Imagine that you’re passing by an old, dusty shop. Gut feeling tells you to call […]

08 August 2017
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blog miniatura dostawy
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Kategoria:

Conversion
Omnichannel
Payment

The impact of delivery and return’s policy on conversions and profitability of e-commerce.

Deliveries and returns are things that haunt the owners and managers of the e-commerce. However, these factors have a great influence on e-shop’s profitability and conversions. How can deliveries and returns help you achieve the success? This article will answers not only  this question, but many others connected with e-commerce. 1) Delivery, warranty, return policy, price. […]

06 July 2017
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payment methods in ecommerce
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Kategoria:

Conversion
Payment

The impact of payment methods on convertion in online stores

Conversion of e-commerce is one of the basic indicators, which measure and optimization, affects on the ultimate success of your online business. Factors that have an influence on it are a dime a dozen, but we will consider now the element whose importance is often underestimated. How the amount and type of payment methods available in your online […]

10 October 2016
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Laptop with a product card
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Kategoria:

Conversion
UX

The perfect product card in online shop

A product card is a battlefield of online shop. It’s place where customer has to decide whether or not he/she will buy product from your e-shop or go to competition. How to convince him/her to choose your online shop? For sure you can’t do that only by displaying products. The whole eCommerce product card has to be designed to win over customers. We have some tips […]

07 September 2017
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UX design in ecommerce role of ux designer
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Kategoria:

Conversion
UX
Without category

What is user experience in eCommerce? Who is UX designer?

In the online business, we observe the trend of keywords, that pop up every couple of months. The keywords become popular in the blink of an eye and people use them nearly everywhere. One of this keywords is UX (user experience) design. Do people overuse that term? Yes, they do! Do we really know what UX is and […]

26 July 2017
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omnichannel retail strategy ecommerce
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Kategoria:

Conversion
Omnichannel
Prestashop

OmniChannel – many paths to one goal. The new dimension of sales.

Commercial message sent through several communication channels is not enough. Allowing the purchase of the product both in the brick-and-mortar store and online store – better, but still not all. Yeah! After all, the customer can buy through the smartphone or tablet! That’s true, but RWD in e-commerce is patency, not innovation. So how can […]

12 October 2016
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