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blog

Key to success in eCommerce
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Kategoria:

Conversion
Marketing
Omnichannel

7 key performance indicators in eCommerce. What should you measure? How to improve them?

There are many ways to succeed in eCommerce. It may seem hard to choose the right path, but the truth is if you spend some time analysing all of them, you’ll find the right one for you. Anyway there are some key performance indicators that can help you choose the best way to optimise your eCommerce.     […]

03 October 2017
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omnichannel retail strategy ecommerce
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Kategoria:

Conversion
Omnichannel
Prestashop

OmniChannel – many paths to one goal. The new dimension of sales.

Commercial message sent through several communication channels is not enough. Allowing the purchase of the product both in the brick-and-mortar store and online store – better, but still not all. Yeah! After all, the customer can buy through the smartphone or tablet! That’s true, but RWD in e-commerce is patency, not innovation. So how can […]

12 October 2016
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blog miniatura dostawy
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Kategoria:

Conversion
Omnichannel
Payment

The impact of delivery and return’s policy on conversions and profitability of e-commerce.

Deliveries and returns are things that haunt the owners and managers of the e-commerce. However, these factors have a great influence on e-shop’s profitability and conversions. How can deliveries and returns help you achieve the success? This article will answers not only  this question, but many others connected with e-commerce. 1) Delivery, warranty, return policy, price. […]

06 July 2017
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