We know everything about swedish e-commerce market.
The progressive digitalisation of the book market in Sweden require modern solutions in the field of e-commerce. Inhabitants of the country from Northern Europe love e-books and audiobooks, and the company SASKA, in cooperation with our agency, decided to meet their expectations and needs. We introduce e-bookstore dedicated to the Swedish market - online store integrated with Elib platfrom, offering electronic versions of books. Every month, more than 35% of Swedes purchasing online. In 2014, they spend in the web more than 6 billion EUR, and the market for e-commerce in the Baltic country does not even think to slow down. Among the most popular products purchased by the Scandinavians, leaders are clothes, shoes and ... books! It is no wonder that the SASKA focused precisely on that last, using additionally high interest in electronic books.
How to be efficience in Scandinavia
Before starting implementation of the e-shop, our specialists learned about Swedish ecommerce market, the profile of users, the most effective graphic solutions and utilities. We became acquainted also with book market in Sweden. During the requirements gathering workshops, carried out with the SASKAs owner, we established the target group and analyzed the specific features of e-commerce in Sweden, including the legal and business aspects. Thanks to in-depth research, we can now say that the Scandinavian ecommerce industry is well known to us, and more importantly .... we realy like it! Our UX department created the persona of key clients, maps, wireframes and information architecture of the online store. At the same stage our graphics department prepared the SASKAs logo and worked on the graphic identification of the e-store.